fruit grows on a small tree or shrub found mainly in the lush tropical
island terrains of the Pacific islands. Noni has a long history and
is considered one of the most significant ingredients in traditional
medicines used by the Polynesian Kahunas, the healers of the islanders.
The fruit of the Noni plant looks
like a small, bumpy potato, green at first, turning to a yellowish
white when ripe. People living on the islands in present day French
Polynesia and Hawaii have used Noni for thousands of years.
Noni’s journey to Hawaii
is believed to have started 3,000 years ago from the Island of New
Guinea Northward to the islands of Fiji, Samoa, Tonga, Marquesas Islands,
and then towards the Tahitian Islands.
In 400 A.D., Hawaii Loa, a Polynesian chief brought
the multifunctional Noni fruit on the 2,400 mile journey from Tahiti
to a newly discovered island chain that eventually took his name, Hawaii.
Along with moving entire villages to new undiscovered
islands, these explorers carried with them sacred plants necessary to
sustain life during their journey, and for the future generations to
come after them. These plants (called 'canoe plants') were essential
to meet their needs for food, fiber, building materials, and medicine.
Historically, Noni fruit was known as the "Queen" of all canoe
plants for its healthful properties, and was essential for establishing
new villages. The Pacific Islanders began
using Noni in all their food preparations, making the Noni fruit the healthy
foundation of their civilization as they established new villages across
the great expanse of the Pacific Ocean.
Traditionally, Noni has been used to treat numerous symptoms, such
as joint pain, immune problems, colds, infection, digestive disorders,
injuries and inflammation*. The ancient Polynesians also used Noni
for food and dye for cloth, but mainly it was used for its medicinal
TRU NONI uses traditional Hawaiian organic framing methods
to grow the Noni fruit in nutrient rich soil of the Hawaiian Islands.
TRU NONI is made with only ripe Noni fruit hand picked made the old fashion
Hawaiian way -- pure Noni juice with no fancy juice blends or water added,
just the freshest Noni fruit, pressed and bottled in its purest form.