||We hand pick only ripe Noni fruit, whitish-yellow in color with a tinge of green. Fully ripe Noni fruit contains more juice than under ripe green fruit. Once picked, the peel of the Noni fruit becomes translucent and the fruit softens rapidly. This may take 3-5 days. The most effective way to extract juice from the Noni fruit is when it is ripe, soft, and translucent.