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Noni Juice Buyer's Guide

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The purpose of The Noni Juice Buyers Guide is to help you compare the different Noni juice products available so you can make an informed buying decision.

There are many different Noni juice brands on the market that incorporate a variety of processing methods. Some companies make claims that their Noni juice is superior to other Noni products because of “proprietary” processing methods, some of which weaken the most beneficial health effects of the Noni juice.

It is our hope that by the time you finish reading the information presented here you will know how to cut through the marketing hype you will encounter and buy the product that will best suit your needs – and your budget.




There is no difference between the two fruit that we can tell other than the Noni seems to grow larger in Hawaii. The Noni tree grows in many other tropical parts of the world, but for our discussion here, we will focus on Noni fruit grown in Tahiti and Hawaii. A debate rages in the marketing materials and Web sites of certain Noni juice companies (TAHITIAN NONI INTERNATIONAL™) about whether Noni fruit grown in Tahiti is superior to the Noni fruit grown in Hawaii. The truth is, Noni fruit grown in both locations are from the same fruit species, Morinda citrifolia L., and they are grown in tropical weather in soil with volcanic deposits that make them some of the richest agricultural lands on earth.

You can find scores of different Noni brands on the Internet and in retail stores such as Costco, GNC, Walgreens, Whole Foods, and national and independent health food stores across the USA. To determine the best Noni juice for you, read the product’s label and consider the following criteria to make the correct purchasing choice:

Companies market two types of Noni juice. The first is Noni juice blended with water and/or other less expensive juice flavors. The second type is 100% pure Noni juice processed in one of two ways: fermented and fresh pressed or squeezed.

Noni juice blended with water and/or other juice concentrates
Blended Noni juice is a very common way that companies market Noni in the industry. The companies that sell blended Noni juice add the additional flavors as a way of masking the taste of Noni juice in its pure form. Diluting Noni juice for taste weakens the potency of the Noni. When you are shopping for a Noni brand be sure to read the label to understand what other ingredients may have been added.

Here are the ingredients of some of the more popular Noni blended products being sold on the Internet, by multilevel marketing (MLM) distributors and in your local retail stores:

AgroLabs™ Naturally Noni Juice
Sold through the Internet and in retail stores such as Costco
Ingredients: Made from Morinda citrifolia, Purified water, natural fruit juice concentrates, xanthan gum.

Nature’s Bounty™
Sold through the Internet and in retail locations, such as Walgreens

Ingredients: Premium Grade Morinda Citrifolia in Purified Water, Agave Nectar, Natural Raspberry Flavor, Citric Acid, Potassium Sorbate, Potassium Benzoate.

Note: Adding water, juice flavor concentrates and/or preservatives to mask the natural favor of Noni weakens the helpful compounds found in Noni juice. The ancient and modern day Polynesian people believe(d) that Noni works best in its unaltered pure state.

Noni Gold™
Sold through the Internet and in retail stores, such as GNC and RiteAid

Ingredients: Purified water, premium grade noni (morinda citrifolia) dried fruit and puree, fructose, citric acid, natural and artificial flavoring, preservatives (methyl paraben, potassium benzoate, potassium sorbate), xanthan gum.

Sold through the Internet and multi-level marketing distributors

Ingredients: Reconstituted Morinda citrifolia fruit juice from pure juice puree grown in French Polynesia, plus natural grape juice concentrate, natural blueberry juice concentrate, and natural flavors.

Note: One way to understand the word “reconstituted” is to think about buying frozen orange juice in your grocery store frozen food section. You add water to bring the juice back to its original state. The same is true in the production of reconstituted Morinda citrifolia (Noni) fruit juice, except the water is added back in at the bottling plant.

Tahiti Trader™
Sold through the Internet and in retail health food stores
Ingredients: Noni juice (morinda citrifolia) from puree, blueberry juice, raspberry juice, grape juice, pear juice with natural flavors.


100% pure Noni fruit juice
The natural way to drink Noni juice is in its pure form with no additives. Pure Noni juice can be broken down into two versions: fermented and fresh pressed or squeezed. Both juice versions use pure Noni juice but different processing methods.

Fermented Noni fruit juice
The first processing method of pure Noni juice is fermentation. The Noni fruit is picked in its ripe stage, washed and placed into a large fermentation container to which some companies add water. The juice from the Noni fruit separates from the fruit pulp, fermenting naturally for 2 to 6 months. Afterwards, the juice is drained from the fermentation vessel and bottled. Fermented Noni has a darker appearance similar to textured soy sauce, and characteristically has a bitter, sour taste.

Fresh-pressed Noni fruit juice
The other common processing method of pure Noni juice is fresh pressed. The Noni fruit is picked ripe, when it appears light yellow and translucent white. The fruit is washed and is pressed using a mechanical device into glass or plastic containers, not allowing the juice to ferment. The juice is then pasteurized or refrigerated to preserve the juice. Fresh-pressed or squeezed Noni juice has a sweeter (less acidic), fruitier flavor than fermented Noni juice.

Prices of Noni juice vary, depending upon your source of Noni juice. As with many products, you should find a better price on the Internet versus “brick and mortar” retail stores. Noni juice purchased through multi-level marketing (MLM) distributors will be more expensive because prices are inflated to cover the costs of bonus incentives for multiple levels of distributors working with the distributor who sold you the product.

Once you have determined the type of Noni juice you prefer, blended or 100% pure, the next step is to determine how much you want to spend. There are a wide range of bottle sizes and prices. Some products you will find serving sizes based on tablespoons and other ounces. With these differences, the easiest way to compare prices is to divide the price for the Noni juice into the size of the bottle giving you a price per ounce.

There is a lot of information to digest as you go through your Noni juice buying decision process. There are many Noni products on the market all saying something different about Noni juice. It is our hope that the information presented here will be helpful to you.

*These statements on the TRU NONI web site have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent disease.